The rise of Halal Cosmetics

Organic, vegan and eco-friendly have all become the most common terms in the personal care and cosmetic industry, but Halal is the latest and emerging trend. The word ‘Halal’ meant an activity permissible to undertake or the food that was safe to eat. However, in today’s increasingly ethical and ecologically conscious world, the term has taken on a much broader meaning, and the concept is gradually taking over the cosmetic industry.

Halal-certified products appeal to other consumers beyond the Muslim population. Consumers are gaining awareness of using Halal products that are certified, which can become widespread to the global beauty market. For example, Asia Pacific accounted for 73% of new Halal cosmetic products launched between 2014 to 2016. In present, Muslim consumers in the UK are searching for a variety of options provided with availability and quality. There is a change in behaviour for Muslim consumers as they seek not only halal products, conversely healthy halal products that have been ethically sourced.

The global Halal cosmetic market was valued at 16 Billion in 2016 and is expected to reach 52 Billion by 2025. The trend for vegan, natural and organic products is in demand by young consumers who are aware of the risk associated with brands that have many chemicals in their products.