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Privacy Policy

Who we are

Our website address is https://lyfcosmeticsuk.com.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


Contact forms


To help improve this site we may place small data files, known as cookies, onto your computer.

Our cookies aren’t used to identify you personally. They’re just used to make the site work better for you. They do this by:

  • remembering how you like things displayed
  • measuring how you use the website so we can make sure it meets your needs
  • ensuring the website works properly
  • keep track of the items in your shopping basket

You can manage and/or delete these small files as you wish. You can even decide to stop any site from using them.

To learn more about cookies and how to manage them visit AboutCookies.org. Or please read on to find out more about how and where we use cookies.

How we use Cookies

LYF Cosmetics Limited uses cookies for several purposes, we’ve listed each of them below with more details about why we use them and how long they’ll last.

Measuring website usage (Google Analytics)

We use Google Analytics to collect information about how people use our site. We do this to make sure it’s meeting your needs and to understand how we could improve it.

Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.

Website operation

The system that runs our website sets a cookie to tell when you last visited and who you are if you are visiting from the same computer and have an account with us – (it is the use of cookies that allows our website to greet you by name when you visit)

Remembering if you’ve hidden our cookies message

On your first visit to LYF Cosmetics, you’ll see a banner at the top of the page – explaining briefly how we use cookies, and offering you more information. When you close this message, we’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again.

We do not allow any advertiser or third party to place pop-ups, pop-unders or anything else that will enable them to use cookies on your computer.

Other Privacy queries


What information do you hold about me?

If you have signed up for our newsletter or sent us an e-mail query, you have given us your email address and possibly your name as well. If you have placed an order with us or created an account with us, you will have given us your name and address details, and possibly your credit card information.

How is this information used?

If you send us an e-mail query, your details are not used for any other purpose other than answering your query. We send out regular (2 per month maximum) newsletters and occasional additional company information emails. If you do not want to receive these e-mails, simply choose the Unsubscribe option in the Your Account page or on the Newsletter Subscription page – this will automatically stop any more newsletters being sent to you.

If you have placed an order with us, in addition to a confirmation e-mail, we shall send you an email informing you of the status of your order – or if the status has changed – for example, we shall tell you when your order has been dispatched.

Your Credit Card Information

For your increased security LYF Cosmetics Limited does not collect or store customers credit card information.

Use of your Information

We do not exchange, sell or otherwise give away any of your personal information to any other companies or individual.

Who Else Will See Your Information?

For the sole purpose of completing your order, we have to pass some of your information to service suppliers (other companies). These are – Our Credit Card Processor and Evri our parcel courier services. The information passed to these companies is used only for the purpose of completing your order to deliver your items of purchase.